Migrating from Webflow to WordPress — what you need to consider when relaunching

Summary:

This article is about migrating from WordPress to Webflow and what you should consider to ensure a successful relaunch. The article includes tips for planning, securing content, transferring content, designing the new page, testing the page, publishing, and search engine optimization. The article is expected to take 10-15 minutes to read.

Planning is everything

Before you start migrating, you should be aware of what you want to achieve with the new site. What are your goals and what should the new website look like? Make a list of all important elements and features that should be available on the new website. You can then start planning and implementing the migration.

Save old Wordpress content

Before you start migrating, back up your content. Back up the WordPress database and save your URL structure. The latter is important to keep an eye on any redirects and adjust them if necessary. This is where tools such as SEO Spider Tool from ScreamingFrog on.

Transferring content to Webflow

After you've saved your content, you can start moving the content to the new Webflow page. There are various ways you can proceed here. For example, you can transfer all content manually, or you can use tools like Zapier or Integromat to transfer the content automatically.

For our customer taod, we carried out a successful migration and, in addition to importing the dynamic blog articles, also adapted the webflow design and supported the customer in creating the templates and modules. The taod marketing team independently created static pages based on our templates. Watch the here Case study on our migration from Wordpress to Webflow at.
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Test the Webflow implementation

Before the new website goes online, it should be extensively tested. Check that all content was transferred correctly and that the website works properly on different devices and browsers. In addition to the manual check, we use ahrefs to check all SEO parameters and keep an eye on redirects and rankings.

Publishing the new page

When you're done testing the new site and you're sure everything is working, you can go online with the new site. Make sure that you block yourself enough time to do this and get support from the team when needed. It can be helpful to have other team members help test the features.

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Checklist for migrating from WordPress to Webflow

1. Planning and goal setting

• Define goals of the new website
• Define target group and content strategy
• Plan the design and functions of the new website

2. Back up the current website

• database
• files
• URL structure

3. Transfer content

• Exporting texts and images from WordPress
• Import content to Webflow or transfer it manually

4. Customize features and plugins

• Check the functions and plugins of the old website for their necessity
• Implement functions in Webflow or search for suitable alternatives

5. Test the new website

• Test a new website on different devices and browsers
• Check functionality and usability
• Check content, links, and images for accuracy

6. Transition to the new website

• Uploading a new website to the server
• Redirect your domain to the new website
• Test that the new website is working properly

7. Search engine optimization

• Check your new website for search engine optimization
• Set up sitemaps and redirects correctly
• Update Google Analytics and Search Console

8. Training and Support

• Training employees to use the new website
• Ensure support and updates after the relaunch

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