synopsis
The Webflow (re) launch checklist helps you prepare for a successful website relaunch. The article describes how to thoroughly test your website to identify and fix potential problems or errors. The checklist is divided into three main categories: SEO, Technology, and Content. Each category includes specific tasks that should be completed before launching to ensure that the site runs smoothly and is optimized for search engines. The article can be read in about 10-15 minutes.
Why is a checklist important?
A comprehensive website launch checklist can ensure that all aspects of your site have been carefully reviewed and optimized before launching. It enables you to identify problems or errors early on and fix them accordingly. When launching the site, always plan enough time so that all participants can extensively test and optimize the page.
What is the website launch checklist?
This checklist should help you launch your website successfully. The checklist is divided into three main categories: content, SEO and technology. Each category has specific tasks that you should complete before launching to ensure that your site runs smoothly and is optimized for search engines.
Content checklist
Make sure that all content on your site is complete, accurate, and error-free. Look for spelling and grammar mistakes, broken links, and missing pages.
- Texts: Make sure that all content on your website is complete, accurate, and error-free. Look for spelling and grammar errors, broken links, and missing pages. Use appealing and descriptive headlines that clearly and concisely summarize your site's content.
- Images and videos: Review all images, videos, and other media to make sure they're of good quality and compressed to the right size and resolution.
- Helpfull Content: Create a frequently asked questions (FAQ) page to answer frequently asked questions visitors and provide them with quick help.
- Legal: Review your site's terms of use, privacy policy, and other legal agreements. Make sure they comply with applicable laws and regulations.
- Plan the start: Plan and prepare for the start. Talk to your team, set a date and time, and create an introductory plan that includes social media advertising and other marketing activities.
SEO checklist
Check that there are title tags, meta descriptions, and keywords, and that the site's structure is search engine friendly. Here is the entire search engine checklist:
Keyword research
Conduct detailed keyword research to find the most relevant and profitable keywords for your site. Use tools such as Google Keyword Planner, Ahrefs, or SEMrush.
Title Tags
Optimize your site's title tags. Make sure that each tag is unique, descriptive and includes the target keyword. The recommended length is 50-60 characters.
Meta description
Write meaningful meta descriptions that encourage users to click on your site. Include the target keyword and make sure it's 150-160 characters long.
header tags
Structure your content with header tags (H1, H2, H3) to make it easier for users to read. Make sure that each header tag includes the target keyword and is used in a logical hierarchy.
Internal linking
Link to other relevant pages on your site to create a clear structure and help search engines understand the context of your content.
image optimization
Optimize your images by compressing them to reduce file size, adding descriptive alt tags, and including the target keyword in the file name.
URL structure
Make sure that your URLs are meaningful and include the target keyword. Use hyphens to separate words and avoid numbers and special characters.
Site speed
Optimize your site's load speed by compressing images, reducing code, and using a content delivery network (CDN) to speed up server response times.
Schema markup
Add schema markup to your site to help search engines understand the context of your content and improve your search results page (SERP).
Google Search Console
Set up Google Search Console to monitor your site's performance and identify issues that could be affecting your search engine ranking.
Technical checklist
Thoroughly test your website before and after launch. Use testing tools to identify issues or errors and make adjustments as needed.
- Code validation: Check your HTML, CSS, and JavaScript code for errors and make sure it follows best practices.
- Performance: Optimize your site's performance, including load speed, caching, and resource optimization.
- Security: Make sure your site is secure. Implement SSL, use strong passwords, and perform regular backups to prevent data loss.
- Analytics: Install and configure web analytics tools, such as Google Analytics, to
- Testing: Thoroughly test your site, including functional testing, usability testing, and cross-browser testing.
Conclusion - That's why a checklist is essential for (re) launching a website
Launching a website can be a very complex matter that involves taking into account many different aspects such as SEO, technology, content, security, and more. Without a comprehensive checklist, important aspects can be overlooked that can have a negative impact on user experience, security, or search engine rankings.
A well-structured checklist gives the website team clear guidance on what to do and which aspects to consider. A thorough review of the website before launching can help identify and fix potential problems or errors before making the website available to the public. In this way, costly mistakes and negative effects on search engine rankings, usability, and security can be avoided.
