What is a landing page and what goals can it pursue?

A landing page (also known as a “landing page” or “landing page” in German) is a specially designed website that aims to attract a visitor's attention and get them to take a specific action. This action can have various objectives, including:

1. Lead generation: Collecting contact information from visitors, such as email addresses, to target them in future marketing campaigns.
2. Sales promotion: Promoting and selling a specific product or service.
3. Information provision: The provision of information about a topic, an offer, or an event.
4. Registration for events: Registering visitors for webinars, conferences, or other events.
5. App downloads: Downloading a mobile app.

Landing pages are usually simple and focused on the respective goal. They often include clear call-to-action elements such as registration forms, buttons, or links to guide visitors to the desired action. In addition, landing pages are often targeted at specific target groups or advertising campaigns and often contain little distraction in the form of navigation elements or other links to maximize the conversion rate. Successful landing pages are often used as part of marketing campaigns to measure and increase the effectiveness of advertising campaigns.