During the corporate design relaunch, it was important for us to achieve an appealing evolution while not forgetting the old brand DNA. By retaining the main color brown, the word/figurative 90.10 was given a straight-lined, less playful look. The surrounding frame gives the 90.10 element more stability and weight. The word mark in capital letters forms the basis. In addition to redesigning the logo, new business cards and a high-quality image brochure were developed. Spot coating for important elements and photos in print creates a connection to the topic of paint/paint distribution and literally makes the brand shine. As a give-away for customer workshops, a poster overview with paint properties and paint know-how in a 90.10 look was created.
Old version logo
Logo Re-Design
Brochure 90.10 Wrap fold - outer pages
Brochure 90.10 - Inner pages opened
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